:root {
  --ink: #111313;
  --ink-soft: #2c3331;
  --paper: #f7f8f3;
  --white: #ffffff;
  --muted: #68736e;
  --line: #dce2dc;
  --red: #e84b3c;
  --red-dark: #b9342b;
  --teal: #10a6a6;
  --lime: #d5f36b;
  --amber: #ffb25d;
  --shadow: 0 18px 50px rgba(17, 19, 19, .13);
  --header-height: 76px;
  font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
}

* {
  box-sizing: border-box;
}

html {
  color: var(--ink);
  background: var(--paper);
  scroll-behavior: smooth;
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-size: 16px;
  line-height: 1.5;
}

img,
svg {
  max-width: 100%;
  height: auto;
}

a {
  color: inherit;
  text-decoration: none;
}

a,
button,
select,
.button,
.text-link {
  cursor: pointer;
}

button:disabled,
.button:disabled,
.button[aria-disabled="true"] {
  cursor: not-allowed;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 20;
  height: var(--header-height);
  border-bottom: 1px solid rgba(17, 19, 19, .08);
  background: rgba(247, 248, 243, .94);
  backdrop-filter: blur(18px);
}

.site-header.is-scrolled {
  box-shadow: 0 12px 30px rgba(17, 19, 19, .08);
}

.nav-shell {
  width: min(1180px, calc(100% - 40px));
  height: 100%;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
}

.brand {
  display: inline-flex;
  align-items: center;
  min-width: 190px;
}

.brand img {
  display: block;
  width: 190px;
}

.nav-links {
  display: flex;
  align-items: center;
  gap: 28px;
  font-size: 14px;
  font-weight: 700;
  color: var(--ink-soft);
}

.nav-links a {
  position: relative;
}

.nav-links a::after {
  content: "";
  position: absolute;
  left: 0;
  bottom: -8px;
  width: 100%;
  height: 2px;
  transform: scaleX(0);
  transform-origin: left;
  background: var(--red);
  transition: transform .22s ease;
}

.nav-links a:hover::after,
.nav-links a:focus-visible::after {
  transform: scaleX(1);
}

.nav-toggle {
  display: none;
  width: 44px;
  height: 44px;
  align-items: center;
  justify-content: center;
  border: 1px solid var(--line);
  background: var(--white);
  color: var(--ink);
  cursor: pointer;
}

.nav-toggle span,
.nav-toggle span::before,
.nav-toggle span::after {
  display: block;
  width: 18px;
  height: 2px;
  background: currentColor;
  transition: transform .2s ease, opacity .2s ease;
}

.nav-toggle span::before,
.nav-toggle span::after {
  content: "";
  position: relative;
}

.nav-toggle span::before {
  top: -7px;
}

.nav-toggle span::after {
  top: 5px;
}

.nav-toggle[aria-expanded="true"] span {
  transform: rotate(45deg);
}

.nav-toggle[aria-expanded="true"] span::before {
  transform: rotate(90deg) translate(7px, 0);
}

.nav-toggle[aria-expanded="true"] span::after {
  opacity: 0;
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 46px;
  padding: 0 20px;
  border: 1px solid transparent;
  border-radius: 4px;
  background: var(--red);
  color: #fff;
  font-weight: 800;
  font-size: 14px;
  letter-spacing: 0;
  transition: transform .18s ease, background .18s ease, border-color .18s ease;
}

.button:hover,
.button:focus-visible {
  transform: translateY(-1px);
  background: var(--red-dark);
}

.button.secondary {
  background: transparent;
  color: var(--white);
  border-color: rgba(255, 255, 255, .4);
}

.button.secondary:hover,
.button.secondary:focus-visible {
  background: rgba(255, 255, 255, .09);
  border-color: rgba(255, 255, 255, .8);
}

.button.light {
  background: var(--white);
  color: var(--ink);
  border-color: var(--white);
}

.button.dark {
  background: var(--ink);
  color: var(--white);
}

.button.small {
  min-height: 40px;
  padding-inline: 16px;
}

.hero {
  position: relative;
  min-height: calc(100svh - var(--header-height));
  overflow: hidden;
  color: var(--white);
  background: var(--ink);
}

.hero::before {
  content: "";
  position: absolute;
  inset: 0;
  background-image: linear-gradient(90deg, rgba(17, 19, 19, .96) 0%, rgba(17, 19, 19, .82) 36%, rgba(17, 19, 19, .24) 68%, rgba(17, 19, 19, .74) 100%), url("growth-system.svg");
  background-size: cover;
  background-position: center;
}

.hero::after {
  content: "";
  position: absolute;
  inset: auto 0 0;
  height: 18vh;
  background: linear-gradient(0deg, rgba(17, 19, 19, .84), rgba(17, 19, 19, 0));
}

.hero-inner {
  position: relative;
  z-index: 2;
  width: min(1180px, calc(100% - 40px));
  min-height: calc(100svh - var(--header-height));
  margin: 0 auto;
  display: flex;
  align-items: center;
  padding: 70px 0 90px;
}

.hero-copy {
  width: min(680px, 100%);
}

.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  margin: 0 0 22px;
  color: var(--lime);
  font-size: 13px;
  font-weight: 900;
  text-transform: uppercase;
  letter-spacing: 0;
}

.eyebrow::before {
  content: "";
  width: 30px;
  height: 2px;
  background: currentColor;
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1 {
  max-width: 720px;
  margin-bottom: 24px;
  font-size: clamp(4.2rem, 9vw, 8.6rem);
  line-height: .86;
  letter-spacing: 0;
}

.hero-copy p {
  max-width: 620px;
  margin-bottom: 30px;
  color: rgba(255, 255, 255, .82);
  font-size: clamp(1.08rem, 2vw, 1.34rem);
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
}

.page-hero {
  padding: 96px 0 72px;
  background: var(--ink);
  color: var(--white);
}

.page-hero .container {
  display: grid;
  grid-template-columns: minmax(0, 1.1fr) minmax(280px, .62fr);
  gap: 56px;
  align-items: end;
}

.page-hero h1 {
  font-size: clamp(3rem, 7vw, 6.5rem);
}

.page-hero p {
  color: rgba(255, 255, 255, .78);
  font-size: 1.16rem;
}

.hero-note {
  border-left: 3px solid var(--red);
  padding-left: 18px;
  color: rgba(255, 255, 255, .72);
}

.container {
  width: min(1180px, calc(100% - 40px));
  margin: 0 auto;
}

.section {
  padding: 96px 0;
}

.section.tight {
  padding: 72px 0;
}

.section.dark {
  background: var(--ink);
  color: var(--white);
}

.section.white {
  background: var(--white);
}

.section.tint {
  background: #eaf7f2;
}

.section-header {
  display: grid;
  grid-template-columns: minmax(0, .8fr) minmax(280px, .7fr);
  gap: 48px;
  align-items: end;
  margin-bottom: 56px;
}

.section-header.visual-header {
  grid-template-columns: minmax(0, .78fr) minmax(360px, .72fr);
  align-items: center;
}

.section-kicker {
  color: var(--red);
  font-size: 13px;
  font-weight: 900;
  text-transform: uppercase;
}

h2 {
  font-size: clamp(2.2rem, 5vw, 4.9rem);
  line-height: .96;
  letter-spacing: 0;
}

h3 {
  font-size: clamp(1.3rem, 2.3vw, 1.8rem);
  line-height: 1.08;
  letter-spacing: 0;
}

.section-header p,
.lede {
  color: var(--muted);
  font-size: 1.08rem;
}

.visual-header h2 {
  margin-bottom: 24px;
}

.visual-header p {
  max-width: 620px;
}

.dark .section-header p,
.dark .lede {
  color: rgba(255, 255, 255, .72);
}

.separated-system {
  position: relative;
  isolation: isolate;
  margin: 0;
  min-height: 420px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  overflow: hidden;
  border-radius: 6px;
  padding: 28px;
  color: var(--white);
  background: linear-gradient(135deg, rgba(232, 75, 60, .22), rgba(16, 166, 166, .16) 42%, rgba(17, 19, 19, 0) 72%), linear-gradient(180deg, #151817, #0d0f0f);
  box-shadow: var(--shadow);
}

.separated-system::before {
  content: "";
  position: absolute;
  inset: 0;
  z-index: -2;
  background-image: linear-gradient(rgba(255, 255, 255, .06) 1px, transparent 1px), linear-gradient(90deg, rgba(255, 255, 255, .06) 1px, transparent 1px);
  background-size: 38px 38px;
  opacity: .48;
}

.separated-system::after {
  content: "";
  position: absolute;
  right: -88px;
  bottom: -118px;
  z-index: -1;
  width: 260px;
  height: 260px;
  border: 1px solid rgba(213, 243, 107, .22);
  background: radial-gradient(circle, rgba(213, 243, 107, .18), transparent 62%);
  transform: rotate(18deg);
}

.separated-system__title {
  display: flex;
  align-items: flex-start;
  justify-content: space-between;
  gap: 20px;
  padding-bottom: 20px;
  border-bottom: 1px solid rgba(255, 255, 255, .14);
}

.separated-system__title span {
  color: var(--lime);
  font-size: 12px;
  font-weight: 900;
  text-transform: uppercase;
}

.separated-system__title strong {
  max-width: 190px;
  text-align: right;
  font-size: .98rem;
  line-height: 1.18;
}

.separated-system__lanes {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 12px;
  margin: 30px 0 22px;
}

.separated-lane {
  --lane-accent: var(--red);
  --signal-offset: 50%;
  position: relative;
  min-height: 172px;
  padding: 16px 12px 12px;
  display: flex;
  flex-direction: column;
  overflow: hidden;
  border: 1px solid rgba(255, 255, 255, .16);
  border-radius: 4px;
  background: linear-gradient(180deg, rgba(255, 255, 255, .12), rgba(255, 255, 255, .055));
}

.separated-lane::before {
  content: "";
  position: absolute;
  inset: 0 auto 0 0;
  width: 3px;
  background: var(--lane-accent);
}

.separated-lane strong {
  display: block;
  margin: 12px 0 4px;
  color: var(--white);
  font-size: 1.03rem;
  line-height: 1.05;
}

.separated-lane > span:not(.lane-kicker):not(.lane-signal) {
  color: rgba(255, 255, 255, .62);
  font-size: 12px;
  font-weight: 800;
}

.lane-kicker {
  color: rgba(255, 255, 255, .42);
  font-size: 11px;
  font-weight: 900;
}

.lane-signal {
  position: relative;
  display: block;
  height: 58px;
  margin-top: auto;
  border-left: 1px solid rgba(255, 255, 255, .2);
  border-bottom: 1px dashed rgba(255, 255, 255, .24);
}

.lane-signal::before {
  content: "";
  position: absolute;
  left: -5px;
  top: var(--signal-offset);
  width: 9px;
  height: 9px;
  border-radius: 50%;
  background: var(--lane-accent);
  box-shadow: 0 0 0 6px rgba(255, 255, 255, .08);
}

.lane-signal::after {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  top: calc(var(--signal-offset) + 4px);
  height: 2px;
  background: repeating-linear-gradient(90deg, rgba(255, 255, 255, .52) 0 7px, transparent 7px 13px);
}

.lane-ads {
  --lane-accent: var(--red);
  --signal-offset: 18%;
}

.lane-creative {
  --lane-accent: var(--amber);
  --signal-offset: 62%;
}

.lane-page {
  --lane-accent: var(--teal);
  --signal-offset: 36%;
}

.lane-reporting {
  --lane-accent: var(--lime);
  --signal-offset: 72%;
}

.separated-system__breakline {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
  margin-bottom: 18px;
}

.separated-system__breakline span {
  position: relative;
  height: 18px;
}

.separated-system__breakline span::before {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  top: 8px;
  height: 2px;
  background: repeating-linear-gradient(90deg, rgba(255, 255, 255, .48) 0 8px, transparent 8px 14px);
}

.separated-system__breakline span::after {
  content: "";
  position: absolute;
  right: 5px;
  top: 0;
  width: 0;
  height: 18px;
  border-right: 3px solid var(--red);
  transform: rotate(25deg);
}

.separated-system figcaption {
  display: grid;
  gap: 6px;
  padding-top: 18px;
  border-top: 1px solid rgba(255, 255, 255, .14);
}

.separated-system figcaption span {
  color: var(--amber);
  font-size: 12px;
  font-weight: 900;
  text-transform: uppercase;
}

.separated-system figcaption strong {
  max-width: 440px;
  color: rgba(255, 255, 255, .9);
  font-size: 1.04rem;
  line-height: 1.25;
}

.proof-strip {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid rgba(255, 255, 255, .18);
  border-bottom: 1px solid rgba(255, 255, 255, .18);
  color: var(--white);
}

.proof-item {
  min-height: 160px;
  padding: 28px;
  border-right: 1px solid rgba(255, 255, 255, .18);
}

.proof-item:last-child {
  border-right: 0;
}

.proof-item strong {
  display: block;
  margin-bottom: 16px;
  color: var(--lime);
  font-size: 14px;
  text-transform: uppercase;
}

.proof-item span {
  color: rgba(255, 255, 255, .76);
}

.split {
  display: grid;
  grid-template-columns: minmax(0, .82fr) minmax(0, 1fr);
  gap: 72px;
  align-items: start;
}

.ordered {
  counter-reset: steps;
  display: grid;
  gap: 28px;
}

.ordered-item {
  counter-increment: steps;
  display: grid;
  grid-template-columns: 72px minmax(0, 1fr);
  gap: 22px;
  padding-top: 26px;
  border-top: 1px solid var(--line);
}

.ordered-item::before {
  content: counter(steps, decimal-leading-zero);
  color: var(--teal);
  font-size: 1.2rem;
  font-weight: 900;
}

.ordered-item p,
.service-row p,
.fit-list p {
  color: var(--muted);
}

.service-list {
  display: grid;
  border-top: 1px solid var(--line);
}

.service-row {
  display: grid;
  grid-template-columns: minmax(0, .5fr) minmax(0, .9fr) auto;
  gap: 32px;
  align-items: center;
  min-height: 144px;
  padding: 30px 0;
  border-bottom: 1px solid var(--line);
}

.service-row a {
  justify-self: end;
}

.legal-content {
  max-width: 860px;
}

.legal-content article {
  padding: 28px 0;
  border-bottom: 1px solid var(--line);
}

.legal-content article:first-child {
  padding-top: 0;
}

.legal-content article:last-child {
  border-bottom: 0;
}

.legal-content h2 {
  margin-bottom: 14px;
  font-size: clamp(1.35rem, 2vw, 2rem);
}

.legal-content p,
.legal-content li {
  color: var(--muted);
}

.legal-content ul {
  display: grid;
  gap: 10px;
  margin: 14px 0 0;
  padding-left: 20px;
}

.text-link {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  color: var(--red);
  font-weight: 900;
}

.text-link::after {
  content: "->";
  transition: transform .18s ease;
}

.text-link:hover::after,
.text-link:focus-visible::after {
  transform: translateX(4px);
}

.fit-list {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
}

.fit-list > div {
  min-height: 260px;
  padding: 34px;
  background: var(--white);
}

.signal-band {
  background: var(--ink);
  color: var(--white);
  overflow: hidden;
}

.signal-grid {
  display: grid;
  grid-template-columns: minmax(0, .9fr) minmax(0, 1fr);
  gap: 60px;
  align-items: center;
}

.signal-lines {
  display: grid;
  gap: 16px;
}

.signal-line {
  display: grid;
  grid-template-columns: 110px minmax(0, 1fr);
  gap: 20px;
  align-items: center;
  color: rgba(255, 255, 255, .76);
}

.signal-line span:last-child {
  height: 10px;
  background: linear-gradient(90deg, var(--teal), var(--lime), var(--red));
  transform-origin: left;
  animation: pulseLine 3s ease-in-out infinite;
}

.signal-line:nth-child(2) span:last-child {
  width: 82%;
  animation-delay: .3s;
}

.signal-line:nth-child(3) span:last-child {
  width: 68%;
  animation-delay: .6s;
}

.signal-line:nth-child(4) span:last-child {
  width: 92%;
  animation-delay: .9s;
}

@keyframes pulseLine {
  0%, 100% {
    transform: scaleX(.72);
    opacity: .7;
  }
  50% {
    transform: scaleX(1);
    opacity: 1;
  }
}

.cta-section {
  background: var(--red);
  color: var(--white);
  padding: 90px 0;
}

.cta-grid {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  gap: 40px;
  align-items: center;
}

.cta-grid h2 {
  margin-bottom: 18px;
}

.cta-grid p {
  max-width: 640px;
  color: rgba(255, 255, 255, .82);
}

.form-shell {
  background: var(--white);
  padding: 36px;
  box-shadow: var(--shadow);
  border-radius: 6px;
}

.form-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 18px;
}

.form-grid .full {
  grid-column: 1 / -1;
}

label {
  display: grid;
  gap: 7px;
  color: var(--ink-soft);
  font-size: 13px;
  font-weight: 800;
}

input,
select,
textarea {
  width: 100%;
  border: 1px solid #cbd3cc;
  border-radius: 4px;
  padding: 13px 14px;
  background: #fff;
  color: var(--ink);
  font: inherit;
}

textarea {
  min-height: 136px;
  resize: vertical;
}

input:focus,
select:focus,
textarea:focus {
  outline: 3px solid rgba(16, 166, 166, .2);
  border-color: var(--teal);
}

.form-actions {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 18px;
  margin-top: 22px;
}

.form-status {
  min-height: 24px;
  color: var(--muted);
  font-size: 14px;
}

.form-honeypot {
  position: absolute;
  left: -10000px;
  width: 1px;
  height: 1px;
  overflow: hidden;
}

.site-footer {
  background: #0d0f0f;
  color: rgba(255, 255, 255, .78);
  padding: 58px 0 36px;
}

.footer-grid {
  display: grid;
  grid-template-columns: minmax(220px, 1fr) repeat(3, minmax(140px, .4fr));
  gap: 40px;
}

.footer-brand {
  color: var(--white);
  font-size: 1.2rem;
  font-weight: 900;
}

.footer-grid h3 {
  margin-bottom: 16px;
  color: var(--white);
  font-size: 1rem;
}

.footer-grid ul {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: 10px;
}

.footer-bottom {
  display: flex;
  justify-content: space-between;
  gap: 24px;
  margin-top: 48px;
  padding-top: 24px;
  border-top: 1px solid rgba(255, 255, 255, .12);
  color: rgba(255, 255, 255, .5);
  font-size: 14px;
}

[data-reveal] {
  opacity: 1;
  transform: none;
  transition: opacity .35s ease, transform .35s ease;
}

[data-reveal].is-visible {
  opacity: 1;
  transform: none;
}

@media (max-width: 880px) {
  .nav-toggle {
    display: inline-flex;
  }

  .nav-links {
    position: fixed;
    top: var(--header-height);
    left: 0;
    right: 0;
    display: none;
    grid-template-columns: 1fr;
    gap: 0;
    padding: 8px 20px 22px;
    border-bottom: 1px solid var(--line);
    background: var(--paper);
  }

  .nav-links.is-open {
    display: grid;
  }

  .nav-links a,
  .nav-links .button {
    width: 100%;
    justify-content: flex-start;
    padding: 16px 0;
  }

  .nav-links .button {
    justify-content: center;
    padding: 0 18px;
    margin-top: 10px;
  }

  .hero-inner {
    align-items: flex-end;
    padding-bottom: 68px;
  }

  h1 {
    font-size: clamp(3.5rem, 18vw, 6.4rem);
  }

  .section,
  .section.tight {
    padding: 70px 0;
  }

  .section-header,
  .split,
  .signal-grid,
  .page-hero .container,
  .cta-grid {
    grid-template-columns: 1fr;
    gap: 30px;
  }

  .section-header.visual-header {
    grid-template-columns: 1fr;
  }

  .separated-system {
    min-height: 360px;
    padding: 22px;
  }

  .separated-system__title {
    gap: 14px;
  }

  .separated-system__lanes {
    gap: 9px;
    margin: 22px 0 18px;
  }

  .separated-lane {
    min-height: 144px;
    padding: 14px 9px 10px;
  }

  .separated-lane strong {
    font-size: .9rem;
  }

  .separated-lane > span:not(.lane-kicker):not(.lane-signal) {
    font-size: 11px;
  }

  .separated-system__breakline {
    gap: 12px;
  }

  .proof-strip,
  .fit-list {
    grid-template-columns: 1fr;
  }

  .proof-item {
    border-right: 0;
    border-bottom: 1px solid rgba(255, 255, 255, .18);
  }

  .proof-item:last-child {
    border-bottom: 0;
  }

  .service-row {
    grid-template-columns: 1fr;
    gap: 12px;
  }

  .service-row a {
    justify-self: start;
  }

  .form-grid,
  .footer-grid {
    grid-template-columns: 1fr;
  }

  .form-shell {
    padding: 24px;
  }

  .footer-bottom {
    flex-direction: column;
  }
}

@media (max-width: 520px) {
  .nav-shell,
  .container,
  .hero-inner {
    width: min(100% - 28px, 1180px);
  }

  .brand img {
    width: 164px;
  }

  .hero::before {
    background-position: 58% center;
  }

  .hero-actions,
  .form-actions {
    flex-direction: column;
    align-items: stretch;
  }

  .button {
    width: 100%;
  }

  .ordered-item {
    grid-template-columns: 1fr;
  }

  .separated-system {
    min-height: 390px;
    padding: 20px;
  }

  .separated-system__title {
    display: grid;
  }

  .separated-system__title strong {
    max-width: none;
    text-align: left;
  }

  .separated-system__lanes {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .separated-lane {
    min-height: 126px;
  }

  .separated-system__breakline {
    display: none;
  }
}

@media (prefers-reduced-motion: reduce) {
  *,
  *::before,
  *::after {
    animation-duration: .001ms !important;
    animation-iteration-count: 1 !important;
    scroll-behavior: auto !important;
    transition-duration: .001ms !important;
  }
}